Attack ads, negative political ads, dominate the airwaves this election cycle and will continue to do so. Why? Because they are effective. Personally, I would prefer to eliminate all negative ads. However, practical politics require their use in a winning strategy. If Barack lost the election by not using negative ads, it would be a disaster for the country.
However, it is misleading to say both sides are using mostly negative ads. Barack is telling the truth about Mitt and Bain and his taxes. Mitt’s charges against Barack are entirely false. To equate telling the truth (Barack) with telling falsehoods (Mitt) is a false and misleading equivalency. Truth and lies are not the same.
- Are Obama’s negative ads getting bang for the buck? (cnn.com)
- Negative Ads Hit at Identity to Shape Race (nytimes.com)
- Romney camp bemoans negative ads – in a negative ad (politicalticker.blogs.cnn.com)