The GOP adopted a Southern strategy after LBJ caused the adoption of the Civil Rights Act of 1964. George Romney, Mitt’s father, opposed the Southern strategy and refused to endorse Barry Goldwater for president in 1964. This disloyalty to the party was a major factor in 1968 when George Romney sought the GOP presidential nomination. George lost out to Richard Nixon who won the election by a very small margin.
The GOP continued to use the Southern strategy from then on losing only two elections, Jimmy Carter and Bill Clinton, to the Democrats until 2008 when Barack Obama became the first Democrat to win from outside the South. Mitt is following the Southern strategy that his father opposed. Mitt wants to win, and win at any cost.
- The left’s gone left but the right’s gone nuts: Asymmetrical polarization in action (grist.org)
- Lawrence O’Donnell: Did Romney Campaign Want To Get Booed At NAACP To Appeal To Racist Voters? (mediaite.com)
- MSNBC: Romney NAACP speech part of “racist” southern strategy (ihatethemedia.com)