The GOP wants to destroy anything bearing a union label including groups of workers. I am suggesting that it is time for a re-branding, a relabeling. My suggestion is that we label unions as associations. I believe that Walmart labels its employees “associates” and that was also true in the hospital where I worked until recently. If there are negative connotations associated with unions such as the often used phrases on FOX and elsewhere of “union goons” and “union bosses,” this will confuse the naysayers. Who knows how long it will take FOX and others to learn the new terminology.